Outdoor challenges that run under your brand.

We work with three packages per season: Pilot from CHF 5'000 per season for up to five checkpoints/routes, Saison at CHF 9'200 per season for up to twelve checkpoints/routes including badges and automated emails, Programm from CHF 13'500 per season for up to 25 checkpoints/routes. With a three-year agreement, prices are 20 percent lower.

On request we also deliver projects end to end, including concept, copy, graphics, photos, videos, marketing and website.

For the concept we plan on one or two workshops. After that, your effort lies mainly in communication: embedding happens via iFrame or API on your website, while registration, tracking and evaluation run with us.

We handle technical support for participants entirely.

Lead time from order is around six weeks – from the concept workshop to the embedded, ready-to-launch challenge on your website.

The leaderboard, the start list and the latest activities can be embedded into your own website with a simple iFrame. For complex integrations, an API is available.

Registration and login for participants run through our portal, branded with your logo and background image.

Emails such as registration confirmations and notifications for new badges or stages can be customised in layout and copy.

For the integration on your own website you use our iFrames with a neutral layout. You can use your own icons per stage, checkpoint or badge. In emails you can adapt the logo and the copy.

With the API integration you have full control. We are happy to advise you and show you various examples.

Data is hosted with Hetzner in Germany, in ISO 27001 certified data centres entirely within the EU. Processing follows the GDPR and the revised Swiss Data Protection Act (revFADP); Switzerland and the EU mutually recognise each other's level of data protection as adequate, so data exchange is cleanly regulated. A data processing agreement is in place with Hetzner.

LaceUp is operated from Zurich. Activity data belongs to the participating athletes; as the organiser you receive a time-limited, purpose-bound right of use.

Yes. Every checkpoint reached, every badge and every level is an occasion for a personalised message – and thus a sponsorable deliverable. In many projects a single sponsoring partner covers the whole season.

We work without physical on-site infrastructure. So there is no minimum number of participants and no cost per start place.

Because a challenge runs across the whole season rather than on one race day, participation builds up over months – even late joiners still collect checkpoints.

Yes, that is possible. You can add a payment step to the registration flow. Participants can then only register once you have approved them.

Geographically, there are no limits to your event. Since we work without any physical on-site infrastructure, we can run events anywhere in the world.

We handle technical support: participants can reach us directly through our support form, and we help quickly and competently – e.g. with drained GPS devices, detours, GPS outliers and the like.

Activity data fundamentally belongs to the participating athletes.

As the organiser, you receive a time-limited, purpose-bound right to use the relevant data within your event (e.g. leaderboards, segment times, completed checkpoints, contact details). This right serves exclusively the operation, analysis and communication of your event.

Good to know: with Strava challenges (i.e. without LaceUp), the rights to segment times remain with Strava. Commercial use of that data may violate Strava's terms of service. Segment times recorded by LaceUp, by contrast, are our own measurement data and legally free to use within the scope of your event.

The contacts who registered with you with consent stay in your database – they belong to you, not to someone else's app.

The right to use the activity data is time-limited and purpose-bound to your event. Leaderboards and results remain available as a reference for the coming season.