Rockand Hike – 7 Hills Challenge
The Rockand 7 Hills Challenge turns hiking around Lake Zurich into a digital season mission – and with LaceUp keeps the region moving all summer long.
The 7 Hills Challenge brings the Rockand hiking experience into a new, digital format. Between May and October, hiking enthusiasts can climb six summits around Lake Zurich plus one bonus hill in Graubünden – flexibly, individually, in any order they choose.
Completed hikes are captured and verified automatically via Strava or Garmin. Alternatively, a QR-code scan right at the summit signpost is enough. There is a digital badge for every hill reached – and with each one, your personal status rises. The hiking season becomes a game: collect, compare, keep going.
6 hills in the Zurich region
The 7 Hills Challenge is for everyone who wants to discover the most beautiful viewpoints of Zurich's hills – as a sporting challenge, a family adventure or a spontaneous after-work tour.
Real hills, real views – digitally connected. Rockand Hike – your hiking season around Lake Zurich.
Who is the format for?
- Everyone who wants to discover, or rediscover, hiking around Zurich.
- Active people who want to structure their season around a clear goal and "tick off" each hill.
- Brands, destinations and partners that want to stand out with digital outdoor experiences and an active community.
With QR-code verification
How does it work?
- Register for free and connect your account with Strava or Garmin – or choose QR-code verification.
- Climb the seven hills in any order between May and October.
- There is a digital badge for every summit – prizes and exclusive discounts await at 2, 3, 5 and 7 hills.
- Whoever collects all seven hills becomes a Hill Legend – immortalised on the Wall of Fame.
Highlights & USPs
- Flexible participation: no fixed dates, no set route – everyone goes when and how it suits them.
- A digital experience layer: badges, status levels and a live ranking connect nature with gamification.
- Two verification paths: automatically via GPS account, or simply by QR code on site.
- Bonus hill in Graubünden: the Maighels hut at 2,310 m adds high-Alpine flair and the chance to win a hiking weekend at Hotel Nira Alpina in Silvaplana.
- Strong partners: Fjällräven, Luminox, Graubünden Tourism and the Zurich hiking trails association as presenting partners.
Why is it interesting for partners & sponsors?
- Visibility in the growing hiking and outdoor community around Zurich
- Digital integration via badges, rankings and online presence
- Direct value for customers and guests through discounts and attractive prizes
- Storytelling potential through the built-in photo competition and monthly community votes on Instagram