LaceUp 2.0: collecting checkpoints without any sports app
No Strava. No Garmin. No problem. With LaceUp 2.0 we are launching a feature many organisers and participants have long been waiting for: the …
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Blog
Insights & news on our blog
Hands-on knowledge about GPS tracking, digital event formats, and what we learn from over 800,000 analysed activities.
Tech
Optimal conditions for GPS recording with a sports watch or smartphone
No GPS track is 100% perfect, but with a few tips you can clearly improve the accuracy of your route recording. So how do you start the optimal GPS recording? …
Tech
GPS tracking with sports watches and smartphones – technology, accuracy and tips
GPS tracking has become an integral part of everyday life for tech enthusiasts and active sportspeople. Whether jogging, cycling or hiking – modern sports …
Events
Close to participants: authentic contact through your platform
Digital events and challenges are everywhere today. But many formats share one central problem: they generate reach, yet barely any real closeness to …
Tech
A white-label event platform for sports events
Digital sports events and GPSbased challenges are a powerful marketing instrument – when the brand is at the centre. Yet this is exactly where many formats …
Events
How Tempo Sport and Giordana use LaceUp formats as a marketing tool
You recognise good partnerships when they become part of an experience – not just a logo on the sidelines. Our collaboration with Tempo Sport and Giordana …
Tech
GPS-based sports events and outdoor challenges without infrastructure
Digital sports events are booming – yet many challenges feel interchangeable: the same mechanics, little connection to the region, hardly any story. LaceUp …
Tech
How digital event formats merge with storytelling and marketing automation
Storytelling, marketing automation and digital sports events connect emotions, brands and regions with personal moments of achievement. Digital event formats …
Events
Digital sports events with LaceUp – when one event becomes a whole season
Traditional sports events often live off a single, intense moment. But what happens afterwards? With LaceUp, that energy can be extended – and a oneday event …
Events
Les Cols de Zurich 2025 – what a ride!
Four weeks of pure enthusiasm, record participation with 750 registered riders, and countless duels – against yourself, the clock and, of course, the strongest …
News
LaceUp is officially A Start-up Company of ETH Zurich
LaceUp officially becomes A Startup Company of ETH Zurich, strengthening its mission to build digital solutions that expand outdoor sports experiences and get …
News
Breaking new ground in cycling, together
Joining forces for the future of cycling: LaceUp and Cycling Unlimited AG are launching a partnership to expand digital event formats and open up new paths in …