Joining forces for the future of cycling: LaceUp and Cycling Unlimited AG are launching a partnership to expand digital event formats and open up new paths in the sport.
LaceUp and Cycling Unlimited AG are entering a partnership to develop cycling digitally and make it accessible to an even broader audience. Together we want to expand formats such as the Alpenbrevet Extended and the TdS Explorer – two digital experience worlds that extend cycling beyond the day of the event and make it something new to experience.
From left: Gabriela Buchs (CEO Cycling Unlimited), Philipp Avenell (link between the companies), Nico Schefer (co-founder LaceUp)
Our shared goal is to look beyond the horizon of classic events and create innovative platforms that involve participants and partners more deeply. By connecting real and digital experiences, new possibilities for interaction, motivation and community-building emerge – open, inspiring, and as barrier-free as possible.
With this partnership, LaceUp and Cycling Unlimited are making a statement for a future-oriented, connected and inclusive cycling culture.