LaceUp officially becomes A Start-up Company of ETH Zurich, strengthening its mission to build digital solutions that expand outdoor sports experiences and get more people moving.
A milestone for our mission: more movement, more experience, more outdoors.
On 20 July 2020 we started with a clear vision: connect people digitally – and let them experience real adventures outside.
What began as a small idea has grown into a platform that makes sports events smarter, motivates athletes and opens new possibilities for organisers. Today we get to share a special moment: LaceUp has been officially recognised as a start-up of ETH Zurich.
Why this means so much to us
ETH Zurich is one of the most renowned technical universities in the world. Being admitted to its circle of recognised start-ups is more than a label – it is a strong signal. A sign that our work has relevance. That our approach convinces. And that we bring the right mix of innovation, scalability and impact.
For us, this recognition is both confirmation and obligation: to continue on our path with the same passion as on day one.
What we have built so far
Since 2020 we have created solutions together with event organisers, athletes and partners that rethink the experience around sports events. These include:
- intelligent digital event extensions,
- tools that motivate participants – before, during and after events,
- concepts that get more people moving in the long term,
- and experiences that make outdoor sport more emotional, more social and more accessible.
Our motto remains unchanged:
Digitally connected. Experienced outdoors.
Because we are convinced: technology should not replace, but amplify. It should get people out – not keep them in.
The journey continues
We would not be here without the people who have accompanied us:
customers, partners, organisers, the community – and everyone who has taken part in our digital events again and again. Our thanks go to you.
And of course one thing is clear:
We are only at the beginning.
New features, new event experiences, new partnerships – 2026 will be an exciting year, and we look forward to enriching the world of sport together with you.