Tech
LaceUp 2.0: collecting checkpoints without any sports app
No Strava. No Garmin. No problem. With LaceUp 2.0 we are launching a feature many organisers and participants have long been waiting for: the …
Category
Tech
How GPS tracking, data analysis and digital event formats work under the hood – fundamentals, accuracy and hands-on knowledge from over 800,000 analysed activities.
Tech
Optimal conditions for GPS recording with a sports watch or smartphone
No GPS track is 100% perfect, but with a few tips you can clearly improve the accuracy of your route recording. So how do you start the optimal GPS recording? …
Tech
GPS tracking with sports watches and smartphones – technology, accuracy and tips
GPS tracking has become an integral part of everyday life for tech enthusiasts and active sportspeople. Whether jogging, cycling or hiking – modern sports …
Tech
A white-label event platform for sports events
Digital sports events and GPSbased challenges are a powerful marketing instrument – when the brand is at the centre. Yet this is exactly where many formats …
Tech
GPS-based sports events and outdoor challenges without infrastructure
Digital sports events are booming – yet many challenges feel interchangeable: the same mechanics, little connection to the region, hardly any story. LaceUp …
Tech
How digital event formats merge with storytelling and marketing automation
Storytelling, marketing automation and digital sports events connect emotions, brands and regions with personal moments of achievement. Digital event formats …
Tech
Digital sports events with GPS: real value instead of commodity
The last few years have shown: digital sports formats are here to stay. But many digital sports events stay on the surface – generic challenges with no …