Full brand ownership instead of interchangeable challenges
Digital sports events and GPS-based challenges are a powerful marketing instrument – when the brand is at the centre. Yet this is exactly where many formats fail: they take place on third-party platforms (e.g. Strava, viRACE), follow prescribed designs and leave hardly any room for a distinctive brand world.
LaceUp solves precisely this problem. As a white-label event platform for GPS-based sports events, LaceUp gives companies, events and destinations complete control over branding, storytelling and data – from registration to leaderboard.
The brand at the centre – not the platform
The decisive difference to classic Strava challenges lies in brand ownership. While viRACE challenges always run in the same look and feel, LaceUp enables a digital sports event entirely in your brand's corporate identity.
Concretely, that means:
- a branded registration portal with your logo and your imagery
- leaderboards, badges and status levels in your corporate design
- automated emails and content in the right tone of voice
- integration directly on your own website (SEO/GEO-relevant)
For participants it is crystal clear:
they are taking part in your campaign – not in a platform challenge.
A white-label solution for brands, events & destinations
LaceUp is not a classic event platform, but technical infrastructure in the background. All communication runs through your channels, your domain and your content.
That makes LaceUp particularly suitable for:
- brand activations in the sports and outdoor space
- digital sports events with long-term campaign logic
- tourism regions with GPS-based experiences
- hybrid events complementing existing formats
Why LaceUp is the right alternative to viRACE challenges
Many companies start with third-party platforms because it is easy to get going. But the limits show quickly:
| Platform challenge | LaceUp white-label event |
|---|---|
| Platform branding dominates | Your brand dominates |
| Limited design | Full design freedom |
| Barely any SEO effect | Content on your own domain |
| Little storytelling | Campaigns & narratives |
| Platform data | Your own event data |
With LaceUp, an isolated challenge becomes a brand-driven marketing campaign that can stretch across weeks or months.
A complete campaign – not just an event
A LaceUp event is not a single touchpoint. It is an integrated campaign in which your brand is present at every moment:
- at registration
- on reaching checkpoints or best times
- with badges, rewards and status levels
- at the personal season or event finale
In the background, LaceUp takes care of GPS analysis, fairness and automation.
The stage belongs to your brand.
White-label sports events with real marketing value
Whoever deploys digital sports events strategically needs more than reach. They need brand attachment, recognition and measurable impact.
LaceUp provides the technological foundation – as a white-label event platform for GPS-based sports events.
No third-party branding. No dependency. No compromises.
Your brand is the sender.
LaceUp is the means to the end.