Events
Close to participants: authentic contact through your platform
Digital events and challenges are everywhere today. But many formats share one central problem: they generate reach, yet barely any real closeness to …
Category
Events
Insights from real LaceUp events: what works, what excites participants, and what organisers can learn from it.
Events
How Tempo Sport and Giordana use LaceUp formats as a marketing tool
You recognise good partnerships when they become part of an experience – not just a logo on the sidelines. Our collaboration with Tempo Sport and Giordana …
Events
Digital sports events with LaceUp – when one event becomes a whole season
Traditional sports events often live off a single, intense moment. But what happens afterwards? With LaceUp, that energy can be extended – and a oneday event …
Events
Les Cols de Zurich 2025 – what a ride!
Four weeks of pure enthusiasm, record participation with 750 registered riders, and countless duels – against yourself, the clock and, of course, the strongest …