Companies
Any app can count steps. A place you experience only once.
Activity programmes rarely fail at the start and almost always in week three. LaceUp puts the challenge on real trails around your sites. That way there’s a reason to go, a picture afterwards and a story in the team.
Starting point
Why most company challenges fizzle out
Not because people don’t feel like it. Because nothing happens when they take part.
A step count is not an experience
10'000 steps look the same in Zurich as in Zug. There’s nothing to tell, nothing to photograph and no reason to report it to anyone. After two weeks the novelty is gone.
Participation collapses once the lead is settled
Whoever is far behind after ten days stops. A collection format with levels works differently: every new point is a success of its own, independent of the leaderboard.
Employer branding without material
At the end there’s an Excel report. There’s no picture of the team at a viewpoint, no post, nothing for the careers page. Yet exactly that was half the reason for the budget.
A checkpoint is a place where someone actually stood. That gets passed on — a step count doesn’t.
Formats
What this looks like in companies
We place the points where your people already are — or where you’d like them to be.
The surroundings trophy
Ten to twenty points around your sites: viewpoints, lake loops, local hills, after-work rounds. Reachable on foot, by bike or jogging, at different difficulty levels.
Department versus department
Scoring is per team, not per person. That brings in the less sporty people too, because every point counts for the group. Across sites this works especially well.
Keep going after Bike to Work
Many companies have one campaign in spring and nothing after. A trophy connects seamlessly and carries the momentum along instead of letting it fade out in June.
Customers, partners and suppliers
The same format can be opened to external audiences. A shared occasion with customers that runs for months and yields more than an apéro.
Benefits
What you get out of it
Participation that doesn’t tip after two weeks
Levels, badges and interim goals keep providing new moments of success. Even late joiners can still take part meaningfully.
Local relevance instead of arbitrariness
The challenge makes the surroundings of your offices visible. That works for newcomers who don’t know the region yet — and for everyone who drives past it every day.
Material for employer branding
Images, quotes, leaderboards and moments over months. Enough for the intranet, LinkedIn and the careers page — without anyone organising an extra photo day.
Not a hardware project
Nothing to procure, nothing to hand out, nothing to take back. Anyone with a sports watch connects it. Everyone else checks in without an app, in the browser.
Reference
References
Trophy
Rockand Hike – 7 Hills Challenge
The Rockand 7 Hills Challenge turns hiking around Lake Zurich into a digital season mission – and with LaceUp keeps the region moving all summer long. View …
Learn more →
Trophy
Züri Velo Cup – Winter Quest
From 21 December to 21 March, the mission is to collect 9 municipalities around Zurich. Three new ones unlock every month – visit them, collect points and stay …
Learn more →
Tour
Tour d'Uetli
Zurich's young trailrunning classic has been held eight times since 2020 and thrills hundreds of runners in Zurich every spring. View project The Tour d'Uetli …
Learn more →
Process
From first conversation to launch
Four steps. Most of the work sits with us.
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1
A short briefing
You send us what there is: sites, routes, target group, time frame. Twenty minutes are enough to start.
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2
Concept and quote
We propose format, checkpoints, levels and communication, with a quote that lists every position separately.
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3
Setup
Set the zones, apply your design, configure sign-up and the email journey, test. The work sits with us.
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4
Season and evaluation
You communicate, we operate and support. At the end of the season comes the evaluation the next edition is built on.
Questions
What we get asked most often
Do employees have to disclose their data?
Participation is voluntary and the activity data belongs to the employees. Within the challenge you see results and progress, not the private training diary. What exactly is visible, we define together beforehand.
What about people who aren’t sporty?
That’s why we work with tiered points and team scoring. A walk to the viewpoint counts as a checkpoint just like a mountain tour — only with a different score.
How much effort is it for HR?
We deliver the format including points, copy and the email journey. HR essentially needs a kick-off occasion and a channel to announce it.
Does it work internationally too?
Yes. No on-site infrastructure is needed — the checkpoints are zones on the map. Sites in several countries can be run in one shared ranking.
Investment
What it costs
For companies with several sites we price the format as a whole, not per site.
- PilotCHF 5'000 per season
- SaisonCHF 9'200 per season
- Programmfrom CHF 13'500 per season
- Three-year agreementprices 20 percent lower
Next step
We’ll send you the documents
A concept example for your sites, references and a transparent price overview. No meeting, no obligation.
LaceUp AG
go@laceup.ch
Other areas
Who else we work for
Destinations and mountain railways
Guests come back several times a season instead of once a year.
Organisers and series
Race day becomes a relationship that lasts months.
Brands and sponsors
Activation under your own brand instead of rented reach.
Charity and fundraising
Charity runs with your story and your contacts.
Cities, regions, public sector
Trails, towers, museums or huts as collectible points.