2'000
participants per year
The legendary Alpenbrevet can be ridden all season long – as the "Extended", with 2,000 participants a year, it delivers lasting value for the Andermatt destination.
The Alpenbrevet Extended brings the legendary Alpenbrevet into a new, digital format. Between May and October, cycling fans can ride the seven iconic Alpine passes around Andermatt flexibly and individually – whenever they want, as often as they want.
Rides are captured automatically via Strava or Garmin and scored on a digital leaderboard. There is a badge for every completed pass – and with each one, your personal status rises. The experience becomes a game: collect, compare, improve.
The Alpenbrevet Extended is for everyone who wants to experience the Alpenbrevet feeling – whether to prepare for the big event or simply to enjoy the passes at their own pace.
Real Alps, real climbing metres – digitally connected.
Alpenbrevet Extended – your summer in the Alps.
Who is the format for?
- Everyone who wants to experience the Alpenbrevet feeling.
- Registered participants who want to prepare optimally and "tick off" every pass individually.
- Brands, destinations and hotels that want to stand out with innovative outdoor and cycling offers.
How does it work?
- Register online and connect your account with Strava or Garmin.
- Ride the individual passes in any order between May and October.
- There is a digital badge for every pass – with rising rewards and status levels depending on how many passes you complete.
- Rankings, rewards, merchandise and exclusive prizes (e.g. a night at The Chedi Andermatt) keep the motivation high.
Highlights & USPs
- Flexible participation: no fixed dates – everyone rides whenever they want within the time window.
- A digital experience layer: badges, status levels and rankings connect sport with gamification.
- Complementary to the main event: not a competing format but an extension – for preparation, or as an alternative for riders who did not get a slot.
- Strong partners & a home base in Andermatt: tied into tourism, hotels and infrastructure across the region.
Why is it interesting for partners & sponsors?
- Visibility in the cycling and outdoor space
- Digital integration (badges, rankings, online presence)
- Added value for guests and customers through exclusive offers (e.g. accommodation, discounts)
- Storytelling potential: "Experience the Alps – whenever you want, digitally connected"