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Züri Velo Cup

Cover image for the Züri Velo Cup project

2'000+

hobby riders

As a companion event to the UCI World Championships in Zurich, the Züri Velo Cup attracted more than two thousand hobby riders and made the pros' course an experience for everyone.

Screenshot: Züri Velo Cup platform

The Züri Velo Cup is an innovative road-bike format around Zurich – a challenge for cycling enthusiasts in which selected sections (segments) of the legendary "Züri Metzgete" and the 2025 UCI Road World Championships are ridden and collected.

Who is it for?

  • Hobby cyclists who want to collect segments around Zurich and discover new routes
  • Athletes who want to ride flexibly — without a fixed race start and without timing
  • Fans and communities who value excitement, comparison and motivation

How does it work?

  • Participants register digitally and connect their tracking accounts (e.g. Strava, Garmin) with LaceUp
  • They ride defined route sections (segments) whenever they want
  • LaceUp automatically extracts the completed sections from the GPS data
  • There are open-ride events where everyone can ride together – with refreshment points along the way

Highlights & advantages

  • A flexible format with no mass start or big race setup
  • Digital integration: automatic tracking, but without segment times
  • A community component: motivation through comparison and open events
  • Visibility for course & region: showcasing segments and cycling routes
  • Low barriers, big incentive: partial routes and individual segments count too

Current figures & successes

  • Over 1,600 registrations in the first edition
  • Over 1,000 active participants who collected thousands of segments
  • Due to its popularity, the cup was extended and regional open-ride formats added

Contact

Contact

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