https://laceup.ch/en/blogInsights zu GPS-basierten Sportevents https://laceup.ch/en/blog/laceup-2-0-checkpoints-sammeln-ganz-ohne-sport-apphttps://laceup.ch/en/blog/laceup-2-0-checkpoints-sammeln-ganz-ohne-sport-appNo Strava. No Garmin. No problem. With LaceUp 2.0 we are launching a feature many organisers and participants have long been waiting for: the … https://laceup.ch/en/blog/optimale-bedingungen-fuer-gps-aufzeichnung-mit-sportuhr-oder-smartphonehttps://laceup.ch/en/blog/optimale-bedingungen-fuer-gps-aufzeichnung-mit-sportuhr-oder-smartphoneNo GPS track is 100% perfect, but with a few tips you can clearly improve the accuracy of your route recording. So how do you start the optimal GPS recording? … https://laceup.ch/en/blog/gps-tracking-mit-sportuhren-und-smartphones-technik-genauigkeit-und-tippshttps://laceup.ch/en/blog/gps-tracking-mit-sportuhren-und-smartphones-technik-genauigkeit-und-tippsGPS tracking has become an integral part of everyday life for tech enthusiasts and active sportspeople. Whether jogging, cycling or hiking – modern sports … https://laceup.ch/en/blog/naehe-zu-teilnehmenden-authentischer-kontakt-ueber-deine-plattformhttps://laceup.ch/en/blog/naehe-zu-teilnehmenden-authentischer-kontakt-ueber-deine-plattformDigital events and challenges are everywhere today. But many formats share one central problem: they generate reach, yet barely any real closeness to … https://laceup.ch/en/blog/white-label-eventplattform-fuer-sporteventshttps://laceup.ch/en/blog/white-label-eventplattform-fuer-sporteventsDigital sports events and GPSbased challenges are a powerful marketing instrument – when the brand is at the centre. Yet this is exactly where many formats … https://laceup.ch/en/blog/wie-tempo-sport-und-giordana-laceup-formate-als-marketing-tool-nutzenhttps://laceup.ch/en/blog/wie-tempo-sport-und-giordana-laceup-formate-als-marketing-tool-nutzenYou recognise good partnerships when they become part of an experience – not just a logo on the sidelines. Our collaboration with Tempo Sport and Giordana … https://laceup.ch/en/blog/gps-basierte-sportevents-und-outdoor-challenges-ohne-infrastrukturhttps://laceup.ch/en/blog/gps-basierte-sportevents-und-outdoor-challenges-ohne-infrastrukturDigital sports events are booming – yet many challenges feel interchangeable: the same mechanics, little connection to the region, hardly any story. LaceUp … https://laceup.ch/en/blog/wie-moderne-eventformate-mit-storytelling-und-marketing-automation-verschmelzenhttps://laceup.ch/en/blog/wie-moderne-eventformate-mit-storytelling-und-marketing-automation-verschmelzenStorytelling, marketing automation and digital sports events connect emotions, brands and regions with personal moments of achievement. Digital event formats … https://laceup.ch/en/blog/digitale-sportevents-mit-laceup-wenn-aus-einem-event-eine-ganze-saison-wirdhttps://laceup.ch/en/blog/digitale-sportevents-mit-laceup-wenn-aus-einem-event-eine-ganze-saison-wirdTraditional sports events often live off a single, intense moment. But what happens afterwards? With LaceUp, that energy can be extended – and a oneday event … https://laceup.ch/en/blog/les-cols-de-zurich-2025-was-fuer-ein-ritthttps://laceup.ch/en/blog/les-cols-de-zurich-2025-was-fuer-ein-rittFour weeks of pure enthusiasm, record participation with 750 registered riders, and countless duels – against yourself, the clock and, of course, the strongest … https://laceup.ch/en/blog/laceup-ist-offiziell-a-start-up-company-of-eth-zurichhttps://laceup.ch/en/blog/laceup-ist-offiziell-a-start-up-company-of-eth-zurichLaceUp officially becomes A Startup Company of ETH Zurich, strengthening its mission to build digital solutions that expand outdoor sports experiences and get … https://laceup.ch/en/blog/gemeinsam-neue-wege-gehen-im-radsporthttps://laceup.ch/en/blog/gemeinsam-neue-wege-gehen-im-radsportJoining forces for the future of cycling: LaceUp and Cycling Unlimited AG are launching a partnership to expand digital event formats and open up new paths in … https://laceup.ch/en/blog/digital-doping-5https://laceup.ch/en/blog/digital-doping-5Even highly sophisticated GPS manipulations leave digital fingerprints. These traces are often subtle but systematically detectable. Our mission at LaceUp is … https://laceup.ch/en/blog/digital-doping-4https://laceup.ch/en/blog/digital-doping-4So that every ride in LaceUp events is scored fairly, we have developed an algorithm together with our colleagues at ETH Zurich that automatically rates the … https://laceup.ch/en/blog/digital-doping-3https://laceup.ch/en/blog/digital-doping-3Or: when a GPX track raises questions... The lescolsdezurich.ch competition is currently running with over 700 participants – and unfortunately we had to … https://laceup.ch/en/blog/digital-doping-2https://laceup.ch/en/blog/digital-doping-2Our current analysis – a collaboration between LaceUp, ETH Zurich and students Kevin Kosch and Nikolaus Rath – examines the phenomenon of digital doping … https://laceup.ch/en/blog/digital-doping-1https://laceup.ch/en/blog/digital-doping-1To safeguard fairness and trust in GPSbased timing, LaceUp has launched a research project together with ETH Zurich. The goal: an algorithm that automatically … https://laceup.ch/en/blog/digitale-sportevents-mit-gps-mehrwert-statt-massenwarehttps://laceup.ch/en/blog/digitale-sportevents-mit-gps-mehrwert-statt-massenwareThe last few years have shown: digital sports formats are here to stay. But many digital sports events stay on the surface – generic challenges with no …